Tools

100+ SEO utilities. Pin the ones you use daily and they'll stick to the top.

Win the work(6)

Size up a site fast, and prove there's a problem worth paying to fix.

Full SEO health check ⭐ (ready to use)

One URL → audit + robots + hreflang + security + Core Web Vitals + image audit + redirect chain in parallel. Save snapshots to compare before / after.

Free · runs locally

Why did my traffic drop? (ready to use)

Pulls last 28 vs prev 28 days from GSC. Diffs queries + pages, cross-references curated Google algorithm-update timeline, AI ranks the most likely cause.

Free · AI optional

Bulk URL scanner (ready to use)

Paste up to 25 URLs. Run the full health check on each in parallel + save every result as a snapshot. Sortable table.

Free · runs locally

Domain overview (ready to use)

Every signal we can check ourselves — HTTPS, security headers, schema, on-page basics, indexed-pages estimate. Plus links to free external checkers for DA/DR.

Free

GEO composite score ⭐ (ready to use)

Weighted scorecard for AI search visibility — citability, brand authority, content E-E-A-T, technical, schema, platform tactics. Forces you to fix the weakest leg first.

Uses credits

Where do I rank? (country-aware) ⭐ (ready to use)

Find your exact position for any keyword × country in Google's top 100. See who outranks you, AI Overview presence + citation, specific fixes to climb.

Free · runs locally

Find what's broken(15)

Diagnostics. Something's wrong and you need to know what, and where.

Uptime + TTFB monitor (ready to use)

Add URLs to ping. Status code, latency, expected-text match. Self-hosted alternative to UptimeRobot.

Free

Soft 404 catcher (ready to use)

Crawl + flag pages that return 200 but smell like 404s — thin content, '404' / 'page not found' text patterns, generic error titles. Silent indexation killers.

Free

Canonical conflict detector (ready to use)

Crawl + flag every page where rel=canonical is missing, multiple, off-host, broken, redirect-target, or conflicts with noindex. Catches the silent indexation killer.

Free

Redirect manager + 404 monitor (ready to use)

CRUD UI for 301/302/307/308/410 rules. 404 log with one-click 'turn this into a redirect'. POST to /api/v1/track-404 to log automatically.

Free

Mobile-friendly checker (ready to use)

Google deprecated theirs in 2023; this replaces it. Viewport, charset, responsive images, fixed-width elements, tap-target sizes, intrusive interstitials.

Free

JS render + screenshot (ready to use)

Render any URL in headless Chrome — post-hydration HTML, full-page screenshot, redirect chain, response headers, console + network errors. Critical for SPAs.

Free · runs locally

HTTP headers + redirect chain (ready to use)

Trace every redirect step + show full HTTP response headers at each hop. Critical for debugging canonicalization, redirects, and CDN config.

Free

Robots.txt + sitemap validator (ready to use)

Fetch + check robots.txt, sitemap.xml. Find blocked URLs, broken sitemap entries, indexability issues.

Free

Security headers + SSL grade (ready to use)

Mozilla Observatory + SSL Labs. Free, no key. Surface fix-it actions for security ranking signals.

Free

Link analyzer (ready to use)

Paste any URL → every <a> link classified internal/external + dofollow/nofollow, with anchor text frequency. Critical pre-publish check.

Free

Sitemap generator (ready to use)

Crawl any site, generate sitemap.xml + plain-text URL list + human-readable HTML index. Respects robots.txt by default.

Free

Real-user CWV (CrUX) (ready to use)

Real Chrome user data for one URL, last 28 days. Good for finding which page is slow — but Google's ranking signal is origin-level, so check the CrUX Origin Summary before concluding you're fine. Free with a PageSpeed key.

Free

Performance budget enforcement (ready to use)

Define byte / request / Core Web Vitals budgets. We measure actuals via PageSpeed + CrUX and surface every line item over budget. Catch regressions before prod.

Free

Faceted-nav crawl-trap detector (ready to use)

Filter / sort / pagination params can balloon a crawl from thousands to millions of near-duplicates. We crawl + group URLs by query shape and flag groups needing canonical/noindex protection.

Free

WordPress hack / malware scan ⭐ (ready to use)

Probes a live WP site for compromise indicators: backdoor files, exposed configs, JS injection, hidden iframes, spam injection, cloaking. Returns containment + cleanup + prevention playbook.

Free

Improve a page(12)

Make one page better — content, meta, schema, links.

AI content summarizer (ready to use)

Long content → TL;DR + 5-7 takeaways + meta description + tweetable quote. Yoast Premium AI Summarize equivalent.

Uses credits

Bulk image alt-text generator (ready to use)

Crawl a URL, AI writes SEO alt text for every image based on nearby context. RankMath bulk image SEO equivalent.

Uses credits

OG / Twitter card preview (ready to use)

Render OG + Twitter card visually. Catches missing og:image, relative URLs, missing twitter:card — the silent killers of social CTR.

Free

E-E-A-T audit (ready to use)

Score any URL on Experience / Expertise / Authoritativeness / Trust. Detects bylines, schema, citations, trust pages, then AI writes a fix punch list.

Uses credits

Content refresh detector (ready to use)

Compare your published page to top-10 SERP. Surfaces missing topics, missing sections, plus a concrete refresh plan a writer can execute.

Uses credits

Content scorer (ready to use)

Paste content + target keyword. AI scores readability, density, structure, suggests LSI terms + specific edits.

Partly uses credits

Schema markup generator (ready to use)

AI generates valid JSON-LD for Article, LocalBusiness, FAQ, Product, Recipe, Event. Paste your URL — we extract the rest.

Uses credits

Internal linking suggester (ready to use)

Crawl your site, find pages that mention your target keyword without linking to your target URL. The fastest way to compound on-site authority.

Free

Content grader (Surfer / Clearscope replacement) (ready to use)

Pulls top 10 SERP results, builds a TF-IDF corpus, scores your draft on length / term coverage / density. Free, browser-mode.

Free · runs locally

Plagiarism + AI detector (ready to use)

AI-likelihood + originality scores on any draft. Flags AI-template phrases. Links to Copyleaks, GPTZero, Originality.ai for definitive web check.

Uses credits

Meta tag generator (ready to use)

Generates 3 angle-varied title + meta description options for any page, with SERP preview + Open Graph tags. Copy-paste HTML ready.

Uses credits

SXO — Search Experience Optimization (ready to use)

Audits user-experience signals Google now weights heavily: page promise, time-to-answer, next step, friction, Core Web Vitals. Persona-driven recommendations.

Uses credits

Track & report(12)

Measure what's happening and turn it into something to send.

SERP volatility tracker (ready to use)

Day-over-day position shifts across every tracked keyword. Volatility score spikes during algorithm updates — pause big content moves when stormy.

Free

Keyword cannibalization (ready to use)

Finds queries where 2+ of your pages compete in the SERP — Google can't pick a winner, both suffer. GSC-powered, severity-ranked, suggests which page to keep.

Free

Topic cluster builder (ready to use)

Head topic → mine PAA + autocomplete + Reddit → AI assembles 1 pillar + 15-20 spokes with slugs, intent, format, and an interlinking map. The 1-day strategy plan, in 60 seconds.

Uses credits

SERP feature tracker (AIO + FS + PAA) (ready to use)

Capture SERP snapshots over time — AI Overview citations, featured snippets, PAA questions. Surfaces snippet-takeover opportunities.

Free · runs locally

Branded vs non-branded GSC split (ready to use)

28-day clicks split with delta vs prior 28 days, separately for branded and non-branded queries. Different drops, different fixes.

Free

GSC index coverage (batch) (ready to use)

Paste 60 URLs, hit GSC URL Inspection for each. See which are indexed, blocked, or excluded — and the reason. Daily indexation check.

Partly uses credits

Anchor-text distribution (ready to use)

Per-URL anchor frequency, internal vs external split, exact-match % over-optimization detection, brand variation check.

Free

Bulk search-intent classifier (ready to use)

Paste 200 queries — AI labels each as info / nav / commercial / transactional / local + suggests content format. Falls back to regex if AI not configured.

Uses credits

Keyword difficulty (ready to use)

Heuristic 0-100 score from real SERP signals — big-brand presence, SERP features, title competitiveness. AI summary if your AI key is configured.

Uses credits

IndexNow submitter (ready to use)

Push fresh URLs to Bing, Yandex, Naver, Seznam in seconds. Free, no API key — one verification file per host.

Free

Backlink discovery (ready to use)

DuckDuckGo + Common Crawl + crawl-to-confirm. Finds real verified backlinks with anchor text + rel. Closes the Ahrefs gap as much as is possible without a paid index.

Free

Search-volume estimator (ready to use)

Free directional volume bucket. Combines Google Trends, Google + Bing autocomplete, SERP characteristics. No paid keyword DB.

Free

Get found by AI(8)

Being cited in ChatGPT, Perplexity and AI Overviews — and controlling which bots read you.

AI schema generator (from URL) (ready to use)

Paste any URL — AI fetches, classifies content type, emits valid JSON-LD grounded in actual on-page content. Won't invent fields that aren't there.

Uses credits

AI Overview optimizer (ready to use)

AI scores your page's citation-worthiness for Google's AI Overviews. Specific changes to make ranked by impact.

Uses credits

llms.txt manager (ready to use)

Generate + validate llms.txt — the emerging standard for telling AI crawlers what your site is about.

Partly uses credits

Reddit research (ready to use)

Reddit is in 40% of LLM citations. Mine real questions and pain points your audience asks — perfect FAQ + content brief seeds.

Free

AI Overview passage optimizer ⭐ (ready to use)

AIs cite 134-167 word self-contained passages. Paste a draft OR analyze a live URL — we split it, score each chunk on length / self-containment / Q→A / specifics / citations, and AI-rewrite low scorers in one batch.

Uses credits

AI-bot robots.txt audit ⭐ (ready to use)

Which AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, etc.) can currently reach this site? Per-bot status + a copy-paste patch you can flip Allow/Disallow per line before pasting into robots.txt.

Free

Site reputation abuse risk scan (ready to use)

Google now algorithmically demotes sections 'starkly different' from the main site. Crawl + group by path + score topical coherence so you don't lose authority.

Uses credits

AI citation tactics (per platform) (ready to use)

Only 11% of cited domains overlap between ChatGPT and Perplexity. Niche-specific priority + concrete tactics for each platform: ChatGPT, Perplexity, Claude, Gemini, AI Overviews.

Free

Migrations, generators and specialist jobs. Useful when you need them, noise when you don't.